Software used: Photoshop and Illustrator
A project collaboration with copywriter, Nadine Almer.
Her portfolio link: www.nadinealmer.com
Janerson Real Estate is a firm that has been in business for 30+ years. Janerson believes in bringing luxury to comfort. With its sophisticated personality, Janerson works to connect with its clients and make them comfortable in the real estate scope. While the firm has been active for more than 30 years, the brand is also working to represent their modern mindset and understanding of what Real Estate is about.
MY ROLE
I worked on creating the Open House flyer for Janerson Real Estate. I made the front and back design.
THOUGHT PROCESS
Through modern typography, graphics, and use of shapes to border the graphics, I created a vision that represents comfort and elegance, traits that Janerson Real Estate lives by. I decided to use various images due to how potential clients gravitate with images. The graphics used are modern images of interior rooms to represent the modern housing in Toronto. The colors are neutral in order to have a comforting atmosphere. The layout has elements of the icon through its shapes and color, helping in reminding clients of the brand.
