Software used: Photoshop and Illustrator
A project collaboration with copywriter, Nadine Almer.
Her portfolio link: www.nadinealmer.com
Janerson Real Estate is a firm that has been serving its clients in the real estate business for 30+ years. Janerson believes in bringing luxury to comfort. With its sophisticated personality, Janerson works to connect with its clients and make them comfortable in the real estate scope. While the firm has been active for more than 30 years, the brand is also working to represent their modern mindset and understanding of what Real Estate is about.
MY ROLE
I created a brochure for Janerson Real Estate that communicates what Janerson offers to people, while representing the brand's sophisticated yet comforting persona.
THOUGHT PROCESS:
Due to wanting to connect with people and represent their luxurious firm through a comfortable perspective, the layout of the brochure is clean and simple. This can be seen through the use of white space, typography hierarchy, as well as soft color palette. Through its clean and simple appearance, the brochure is easy on the eyes and works to guide people into looking at the brochure content with ease.
