Ellha Volu is a luxurious perfume brand that caters to floral and fruity scents. Ellha Volu want an identity design that represents femininity, sweetness, and the floral-themes persona that Ellha Volu lives by.
MY ROLE
For the full identity design, I created the logo, colour theme, packaging, as well as the graphics that will represent the perfume lines within its personality.
THOUGHT PROCESS
The logo font is written in Bullgati, a descriptive font in which its characteristics move around, representing the curvy shape of a flower. Along with that, the icon is a clean illustration of a rose, a symbol to represent Ellha Volu's floral and sweet personality. While the theme has pastely floral colours such as the light orange and pink, the clean space used between the typography, logo, and the graphics helps give the brand the luxurious feel through its simple aesthetic.
Software used: Photoshop and Illustrator
